Mission, values, and vision are the glue that holds an organization together. They describe what you’re trying to do, how you want to go about it, and where you’re headed. Knowing these things helps to keep your organization on track. It gives you a yardstick you can always use to measure your present performance and plans against your aspirations.
Here are a summary of potential key words that can be incorporated into any Mission Statement and/or Statement of Principles and Values.

 

Here are a summary of potential key words that can be incorporated into any Mission Statement and/or Statement of Principles and Values.

 

  • Largest
  • Dedicated
  • Commitment
  • Competition
  • Treatment
  • Adaptable
  • Security
  • Trust
  • People
  • Personal growth
  • Company growth
  • Responsive/ness
  • Profit
  • Growth
  • Customer care
  • Strategic
  • Excellent
  • Sensitive
  • Astute
  • Knowledgeable
  • Seen by our customers as
  • High standards of service
  • Our customers and our associates
  • Fashion
  • Training
  • Support
  • Principles
  • Beliefs
  • Competent
  • Present ourselves
  • Sincerity
  • Self-confident
  • Sincere
  • Interest at heart
  • Relationships
  • Efficient
  • Adaptable
  • Insure
  • Ensure
  • Synergy
  • Maximum value
    Minimum
  • Professionalism
  • Our customers and our people
  • Our family of employees
  • Our family of services
  • Career path
  • Opportunity
  • Honesty / honest
  • Thru training
  • Productivity
  • Performance
  • Ability
  • Professionalism
  • Competence
  • Longevity
  • Skills
  • Retain
  • Develop
  • #1
  • Hassle-free
  • Reasonable
  • Professionals
  • Technicians
  • Reliable
  • Technically
  • Long-term view of the business
  • Relationships for the long term
  • Do what’s right
  • Energetic
  • Loyal
  • Family
  • Low-key
  • No hype
  • Sincere
  • Friendly
  • Cohesive
  • Consistent
  • Visible
  • Positive
  • Priceless
  • Trustworthy
  • Low pressure
  • Genuine
  • Real
  • competent
  • Stand behind our work / people
  • Complete satisfaction
  • Long-term relationships
  • High expectations of
    Performance and reliability
  • Referrals and customer goodwill